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Crocs Sponsorship: A Closer Look at the Brand’s Partnership with AVP

Sponsorship has become an integral part of modern sports, with brands looking to associate themselves with successful teams and athletes to gain exposure and drive sales. One such brand that has made a significant impact in the world of sports sponsorship is Crocs, which partnered with the Association of Volleyball Professionals (AVP) Tour from 2006 through the 2009 season.

The partnership between Crocs and AVP was a significant milestone for both brands, as it allowed them to tap into each other’s strengths and create a unique marketing opportunity. As the title sponsor of AVP, Crocs received exclusive branding and marketing rights, which included branding on AVP player uniforms, court signage, and event promotional materials.

For Crocs, the partnership with AVP was a strategic move to align the brand with the growing popularity of beach volleyball and increase its visibility among a younger and more active demographic. Crocs’ unique and colorful designs were a natural fit for the beach volleyball scene, where individuality and self-expression are highly valued.

In addition to the branding and marketing opportunities, the Crocs-AVP partnership also included several initiatives aimed at promoting the sport and engaging with fans. Crocs hosted an interactive “Crocs Play Zone” at AVP events, which allowed fans to try on Crocs shoes, play beach volleyball, and win prizes. The brand also launched a series of co-branded sandals and flip-flops, which featured AVP logos and designs.

The partnership between Crocs and AVP proved to be a successful one, with both brands benefiting from the exposure and engagement that it generated. Crocs’ association with the sport helped to establish the brand as a lifestyle and fashion choice among the beach volleyball community, while AVP gained a new title sponsor and access to Crocs’ extensive marketing channels.

However, the partnership came to an end in 2009 when Crocs decided to shift its marketing strategy away from sports sponsorships and towards digital marketing and e-commerce. Despite the end of the partnership, the impact that Crocs had on AVP and the beach volleyball scene was significant and long-lasting.

In conclusion, the Crocs-AVP partnership was a successful example of sports sponsorship, with both brands leveraging each other’s strengths to create a unique marketing opportunity. The partnership allowed Crocs to increase its visibility among a younger and more active demographic, while AVP gained a new title sponsor and exposure to Crocs’ extensive marketing channels. Although the partnership was short-lived, its impact on the beach volleyball scene and the brands involved was significant and serves as a testament to the power of strategic partnerships in the world of sports sponsorship.

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