Crocs and Covid-19 Pandemic

The Comfortable Footwear Trend that Emerged

The Covid-19 pandemic caused a global shift in consumer behavior and habits, including the way people dress and choose their footwear. As many employees were forced to work from home during the pandemic, a new trend emerged in the footwear industry – the rise of Crocs.

In the years 2020 to 2022, Crocs experienced a surge in sales, with the brand’s revenue reaching $5.14 billion in 2021, up from $1.23 billion in 2016[17]. Several factors contributed to the brand’s resurgence, with one of the most significant being a shift in consumer behavior during the pandemic. With people spending more time at home and looking for comfortable footwear that they could wear while working from home, Crocs became the go-to choice for many.

One of the reasons why Crocs became so popular during the pandemic is their comfortable design. Crocs are made from a lightweight, soft, and flexible material that provides excellent support and cushioning. This design makes them ideal for people who spend long hours on their feet, such as healthcare workers and retail employees.

Moreover, Crocs are easy to clean and sanitize, making them a practical choice during the pandemic. As people became more aware of the importance of maintaining good hygiene to prevent the spread of the virus, they turned to footwear that was easy to clean and disinfect.

Crocs also launched several initiatives during the pandemic to help support frontline workers. The brand donated thousands of pairs of shoes to healthcare workers, with the aim of providing them with comfortable and practical footwear while working long hours. Crocs also launched a program called “A Free Pair for Healthcare” that offered a free pair of Crocs to healthcare workers who requested them.

The popularity of Crocs during the pandemic extended beyond healthcare workers, with many people choosing to wear them for leisure activities such as hiking, gardening, and walking their dogs. As people were forced to stay at home and limit their social activities, they looked for comfortable footwear that they could wear for long periods.

One of the major factors was the rise of “athleisure” fashion, which saw people opting for more comfortable clothing and footwear during the pandemic. As people spent more time at home and had fewer social events to attend, they looked for clothing and footwear that was comfortable and practical.

Another factor that contributed to the rise of Crocs was the brand’s ability to pivot its marketing strategy during the pandemic. Crocs shifted its focus from traditional retail channels to e-commerce, social media, and influencer marketing. This strategy helped the brand reach a wider audience and appeal to younger demographics.

Moreover, Crocs collaborated with several fashion designers and brands to create limited edition collections that appealed to fashion-conscious consumers. Collaborations with the likes of Balenciaga, Christopher Kane, and Post Malone helped to elevate the brand’s status and appeal to a wider range of consumers.

Finally, Crocs’ ability to innovate and introduce new designs also played a role in the brand’s success during the pandemic. The launch of the Crocs Classic Bae, a platform version of the classic clog, was a hit among young consumers and helped to keep the brand fresh and relevant.

All these factors combined made Crocs one of the most popular and in-demand footwear brands during the pandemic. As the world continues to grapple with the effects of Covid-19, it remains to be seen whether the Crocs trend will continue or if consumers will shift back to more traditional footwear options. Nonetheless, the brand’s success during the pandemic is a testament to the power of practicality and comfort in uncertain times.

In conclusion, the Covid-19 pandemic has had a significant impact on the fashion industry, including the footwear sector. Crocs experienced a surge in sales during the pandemic, with many people looking for comfortable and practical footwear that they could wear while working from home or engaging in leisure activities. The rise of Crocs is not just a trend, but a reflection of a shift in consumer behavior and preferences towards practical and comfortable footwear.

Scroll to Top